Technology & Finance

Online Marketing Works For Smart Banks

The largest US banks are expending more effort in online marketing and getting results in the form of increased account balances, improved retention and more products per customer, says the Aite Group’s Ron Shevlin in a new report.

“Considering trends in consumer behavior, Aite Group believes many institutions are digging a hole for themselves by underinvesting in online marketing.”

Banks may finally be figuring this out after all.

Posted by on 06/25 at 04:21 AM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Next entry: GEICO goes with Insurity

Previous entry: Lab 49 Blog -- Code and Commentary

Search


Advanced Search

Tom Groenfeldt

Tom Groenfeldt is the founding editor of Windows in Financial Services (www.windowsfs.com), a quarterly magazine covering financial enterprise applications built with Microsoft technology. He is also a contributor to Alpha, Banking Technology, efinancialcareers.com and Institutional Investor.

§ Syndicate

Join our Mailing List